Netflix is closing in on a deal to buy the film and streaming businesses of Warner Bros Discovery, according to multiple reports.

The streaming giant has emerged as the top bidder for Warner Bros ahead of rivals Comcast and Paramount Skydance after offering $28 (£21) per share, according to several outlets including Reuters.

Paramount made an initial bid to buy the whole company, including its cable networks such as CNN, for $24 a share in October which Warner Bros rejected before putting itself up for sale.

Paramount's lawyers have questioned the fairness and adequacy of the sale process this week. They submitted a renewed bid for closer to $27 a share on Thursday.

Warner Bros owns key franchises including Harry Potter and Game of Thrones, in addition to its streaming service HBO Max.

Investment strategist Emma Wall noted the importance of differentiating between the Paramount and Netflix bids, highlighting that Paramount's offer included less profitable parts of the company. Paramount has accused Warner Bros of favoring Netflix in the bidding process, causing additional complications.

As the bidding contest intensifies, it raises questions about future regulatory scrutiny, given the significant consolidation it represents within the broadcast entertainment industry.