In brief
Margret Chola's journey to becoming an internet sensation reflects the power of self-expression and cultural pride.
In rural Zambia, an 80-year-old grandmother named Margret Chola has captured hearts around the globe, transforming into a fashion icon with the help of her granddaughter, Diana Kaumba. Known online as "Legendary Glamma," Ms. Chola has accrued a following of 225,000 on Instagram by showcasing bold and eclectic outfits that celebrate both her personality and Zambian culture.The unique “Granny Series” project began in 2023 when Diana, a New York-based stylist, returned to Zambia to remember her father. With an array of outfits left unworn, she invited her grandmother, affectionately known as "Mbuya," to try them on. Ms. Kaumba recalls, "It was a simple idea born from love," as they captured striking images together in their village of 10 Miles, just outside Lusaka.Ms. Chola embraced the new styles, ranging from vibrant jeans to elegant silver pantsuits, declaring, "I feel different, I feel new and alive in these clothes!" The first post garnered an unexpected response, earning 1,000 likes in mere minutes, and reaffirming the importance of intergenerational connection.The creativity continued to blossom, with each photo shoot highlighting traditional African textiles and contemporary fashion trends. Mbuya often posed with signature accessories like oversized hats and pearls—echoing both her love for classic style and contemporary flair. One whimsical photoshoot involved a goat adorned in Ms. Chola's pearls, emphasizing her playful spirit.However, the series is not just about fashion; it’s also a celebration of resilience and life experiences. Ms. Chola's life story reveals early challenges she faced, including forced marriage and hardship, which she has courageously navigated. The shoots have allowed Ms. Kaumba to learn more about her grandmother's life and struggles, creating a deeper familial bond.Through this celebration of style and self-expression, Ms. Chola’s newfound fame is inspiring other grandmothers, leading to requests from families worldwide for Kaumba's styling services. Ms. Chola emphasizes the importance of breaking societal judgments regarding age and appearance, urging others to live authentically and forgive themselves for past mistakes.In her words, “You can never change your past—but you can change your future.” Thus, the “Granny Series” not only serves as a bold fashion statement but also as a reminder of the value of familial love, dignity, and perseverance in the face of adversity.
